NEW BUSINESS PRACTICES AMONG INDEPENDENT ADVERTISING AGENCIES " - An in-depth analysis of new business practices among independent advertising agencies from a six continent study carried out in March 2010. The responses from 320 offices with over 12,800 employees with some very surprising findings.

Successful Creative in a Recession - powerful advertising presentation of successes in economic downturn when messages resonate with consumers’ anxiety or fear. Three decades of wide-ranging campaign analyses are documented & key principles outlined to create growth for advertisers and agencies.

AGENCIES IN THE CURRENT CRISIS" - A survey among independent agencies on five continents to provide insights for the development of management strategies and tools during this difficult time.